Staffing Specialist-IT at Pylon Management Consulting
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VP - Brand Marketing - eCommerce Startup (10-15 yrs)
Position: VP - Brand Marketing
Job location: Bangalore
Company: A well funded eCommerce company
Functional Competencies:
- Brand building, Marketing Analytics, Digital/Multichannel Marketing, Creative/ Design management, Content Management.
Key Responsibilities:
- Responsible for devising Marketing Strategy and Annual Marketing Plan for the Fashion and Lifestyle (eCommerce) Vertical
- Leading the company's marketing activities including strategic brand building / Strategic Marketing Initiatives / Promotions & CRM / Catalogue & Content Management
- Responsible for Marketing P&L Management of the CFS Business
- Develop financial plan (profitability targets, markup and receipt flow) in line with the business goals
- Deliver marketing ROI and manage the traffic/ retention and sales targets
- Work on marketing Mix, Creative strategy and portfolio management to ensure delivery of brand objectives - Market share, Gross Margin, Consumer Measures and Brand Financials
- Establish a new positioning for the brand for the launch and also continuous positioning with the changes in the market trends
- Build Brand Equity and drive brand loyalty
- Develop Branding Strategies in line with Organizational goals
- Identify & Support product/service innovations for best-in-class customer experience
- Set up a Partner ecosystem with the best of agencies and alliances
- Build high performance and entrepreneurial teams
- Drive Innovation and Creativity
Years of Experience (minimum & maximum): 10 + Years in Fashion/ Lifestyle Retail/ eCommerce/ Internet
For more details, Pls apply or call +91-9972316117
Ram.
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