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VP/AVP - Customer Strategy & External Branding - Corporate Branding (18-25 yrs)
- Brand Building, External Branding
- Custodian of the Brand Guidelines;
- To keep relevant the Brand Purpose, Brand Architecture, customer segmentation and visual and verbal vocabulary that recognizes the Group's vision for not only today, but also hereafter
- Envisage and execute go-to-market strategy
- create focused and winning data and analytics-backed customer strategies, that are then taken to market through external branding
- Work closely with Brand Intelligence team, Media Strategy & Buying team, Brand Compliance team and the Stakeholders
- Brand Equity Study and track the same
- Ensure brand sanctity across all touch points across the Group
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