Vodafone - Senior Manager - Marketing Communication - Enterprise

Key Accountabilities :

Communication Execution :

- Creation and execution of the communication strategy of the circle

- Coordination with agency and central to get timely creative and outputs

- Execution of customer engagement activities as per plan

Brand Salience enhancement :

- Ensure leadership SOV and maintain leadership brand salience in the circle within prescribed budgets

- Designing and executing customer engagement initiatives

- Trade engagement activities

- Monthly activity calendar

- Internal events

Brand visibility :

- For retail level ensure timely delivery and execution of all artworks for production

- Ensure POS refresh and timely deliveries as per schedule

- Ensure direct dispatch as per merchandising guideline

- For VMS timely execution of all elements before launch

- Complete ownership of maintenance of Hygiene of branding elements in all existing stores

Visibility audits :

- Scores in visibility part of AVI audits to be - 90%

- To monitor and publish Brand health parameters and take corrective actions

- To monitor store audits and take corrective action

Communication :

Rural connect activity : periodically refresh the module and ensure activity as per the plan

Internal communication : Ensure publication of monthly internal e magazine

Alternate media : judicious use of radio and other media, Iconic Vas properties for Radio,

Public relations & Alliances :

- Robust networking with the press fraternity to ensure positive image for vodafone. Negative articles to be less than 5% of total mention of Vodafone

- Establish relevant tie-ups with Malls, Multiplexes for branding and promotion ( ABSR+ 5 cities). Activities to be done as per proposal