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20/04 Swagatika Sahoo
HR at Vodafone Idea Limited

Views:829 Applications:194 Rec. Actions:Recruiter Actions:23

Vodafone Idea - Vice President/Head - Media (12-15 yrs)

Mumbai Job Code: 1082644

Vodafone Idea - Vice President/ Head of Media


Job Purpose :


- To develop media plans that will bring alive the brand Vi to consumers through effective and efficient media planning , both offline and online.


- Manage the media agency for planning and execution of the same.


KRA :

- Develop multi-channel media plans that deliver marketing and campaign objectives through an integrated planning approach covering traditional media as well as digital

- Drive consumer engagement, brand building and business gains through effective use of planning tools

- Set industry standards on use of digital and social media

- Delivering efficiencies in utilization of media monies through negotiations and depth of planning

- Ensuring effective planning through analytics of campaigns

- Managing media spends that are significantly lower than inflation year on year

- Optimization of digital metrics across ATL and BTL campaigns including influencer and social media

- Deliver on campaign objectives through effective planning and buying

Core Competency :

- Strategic thinking

- Analytical skills

- Negotiation skills

- Leadership

- Process orientation

- Experience of 12+ years in total of which 2 to 3 in a similar role.

- Excellent Analytical abilities

- Experience in media planning and media buying in an agency/ consumer product organization or telecom

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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