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HR at Vodafone Idea Limited
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Vodafone Idea - Vice President/Head - Media (12-15 yrs)
Vodafone Idea - Vice President/ Head of Media
Job Purpose :
- To develop media plans that will bring alive the brand Vi to consumers through effective and efficient media planning , both offline and online.
- Manage the media agency for planning and execution of the same.
KRA :
- Develop multi-channel media plans that deliver marketing and campaign objectives through an integrated planning approach covering traditional media as well as digital
- Drive consumer engagement, brand building and business gains through effective use of planning tools
- Set industry standards on use of digital and social media
- Delivering efficiencies in utilization of media monies through negotiations and depth of planning
- Ensuring effective planning through analytics of campaigns
- Managing media spends that are significantly lower than inflation year on year
- Optimization of digital metrics across ATL and BTL campaigns including influencer and social media
- Deliver on campaign objectives through effective planning and buying
Core Competency :
- Strategic thinking
- Analytical skills
- Negotiation skills
- Leadership
- Process orientation
- Experience of 12+ years in total of which 2 to 3 in a similar role.
- Excellent Analytical abilities
- Experience in media planning and media buying in an agency/ consumer product organization or telecom
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