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HR at Vodafone Idea
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Vodafone Idea - Senior Role - Digital Media & Marketing (10-12 yrs)
Function / Department Marketing - Brand
Location Mumbai
Job Purpose We are looking for a dynamic and driven individual with extensive experience (8+ years relevant & 10-12 years+ overall) in building & executing digital marketing campaigns for a largest telecom in India
Key Result Areas/Accountabilities :
- Devising strategies to drive online traffic and results on website
- Driving brand and performance campaigns including DSP and along with Google, Facebook, leading online sites and Affiliates
- Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Utilizing a range of techniques including Display, Social, paid search, SEO and PPC
- Constantly improve the productivity and efficiency of campaigns
- Devising and driving app install campaigns along with retention and LTV
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing
Core Competencies, Knowledge, Experience - Experience managing PPC, SEO and Affiliate programs.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Experience in ecommerce, SEO, PPC, Email marketing, Display and Social media
- Should have managed large budgets on digital 25+ Crores
- Google Analytics Certification
- Google AdWords Certification
- Previous experience in a similar digital marketing role at a client or with a hardcore agency experience managing large clients
- Optional: Media Planning experience in offline media (TV/Print/Radio)
Must have technical / professional qualifications - Google Adwords
- Google Analytics
- Adobe Omniture
- Facebook Ads Manager
- Hands on experience in DSP and DMP
Years of Experience : 10 Plus
- Industries to look from Telecom, Ecommerce, FMCG, Media/Digital Agencies
- Ideal Organizations to look from Leading Ecommerce and FMCG brands
Direct reports : None
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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