Vodafone Idea - Marketing Lead - Home Automation Category

Role : Marketing Lead - Home Automation Category

Function / Department : Consumer IoT

Location : Mumbai

Job Purpose :

- This role is critical to build & deliver the long term strategic Product Marketing roadmap and manage the complete lifecycle of Home Automation category in Consumer IoT

- Identify new avenues of growth in addressable market, opening new revenue streams and establish Vodafone Idea Ltd as the leader in the category in Consumer IoT

Key Result Areas/Accountabilities :

- Bring in superior industry, IoT ecosystem, Technology, competition and customer insights into the product portfolio to ensure that Vodafone Idea Ltd is the preferred partner of choice for Consumer IoT

- Leverage strong industry domain expertise and marketing best practices in a similar Product industry to win in a high growth and fragmented market

- Develop detailed business plan to include need gap analysis, market sizing, market share aspirations, revenue projections and Product mix to meet Business objectives in the category.

- Deliver early success on new products /capabilities and monitor new product performance with respect to revenue and profitability

- Drive focused marketing strategy across the Product lifecycle leveraging existing as well as new channels, including Digital

- Drive Go to Market for new Products / Propositions and increase adoption of existing Products, aligning various internal and external stakeholders

- Drive demand forecasting, U&R, Gross Adds and revenue targets as per the DB

- Ownership of Marketing Capex/ Opex to drive GTM and marketing operations for the category

- Rigorous sales and funnel governance to increase revenue market share.

- Drive day-to-day Product marketing KPIs by effectively interfacing with cross functional teams including Marketing, Sales, Product, Technology, IT, Customer Service and partners

Core Competencies, Knowledge, Experience :

- Experience of product marketing in B2C - IoT or other similar Technology Product industry

- Domain understanding of M2M/IoT technologies, applications, IoT ecosystem, customer needs and market place is desired.

- Experience in partner management

- Experience in handling dynamic, high-growth, high-uncertainty environments

- Powerful influencing

- Expertise with Product Marketing/ Product lifecycle management

- End-to-end proposition development experience including developing product concepts, business cases, delivering marketing KPIs and building robust Go-to-market plans.

- Strong systems and process orientation

Must have technical /professional qualifications : BE and MBA or equivalent

Years of Experience : 6 to 12 years