Role purpose:

- Plan and ensure a holistic approach to communication needs of key business functions, in line with company's business objectives, for both external and internal audiences

- Build positive company reputation in Digital media

Key accountabilities and decision ownership:

- Partner Vi's internal business functions to drive the company and brand's communications agenda to build positive company reputation and strengthen brand credibility in the external environment

- Develop and implement integrated PR strategy to support Vi's product, marketing and brand campaigns across markets

- Create and identify thought leadership platforms for Vi's brand building and counsel business leaders on external media engagements

- Develop engaging content for external stakeholders aligned with overall messaging

- Digital first approach - Leverage digital and social media for focused reach and amplification of various corporate and brand messages

- Work with internal teams and external PR agency for crisis mitigation

- Work with HR to drive positive messages amongst internal employees

Key performance indicators:

- Implement communications strategy to help business grow and deliver and increase visibility for our brand, products and services

- Active support to all business functions so that PR Communication remains an integral part of overall strategy for both consumer and enterprise business

- Develop digital strategy for direct audience, influencer outreach and engagement externally

- Develop measurement metrics to evaluate PR campaigns

Core competencies, knowledge and experience:

- Sound understanding of the business and the telecom/digital industry.

- Broad communication capabilities: strong content writing skills, expertise in planning integrated communication campaigns, corporate image management, brand building, Crisis Communication, Advertising, Public Relations, Digital & Social Media skills.

- Collaborative skills, building relationships: both internally within the business and externally with consumers and media personnel leading to an increased generation of content in the media and on social media platforms.

- Interpersonal Skills:- Excellent judgment and creative thinking and problem solving skills, be self-motivated and proactive, possess an ability to work comfortably and efficiently in a collaborative setting.

- Digital Fluency - Strong knowledge and understanding of current trends in digital media/social media.

- Media landscape: Rich understanding of the media landscape.

- People Skills: Drive PR Agency team to deliver above expectations.

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