Vodafone Idea - AGM - Prepaid Marketing Specialist

Role Prepaid Marketing

Job Level/ Designation - M2

Function / Department - Marketing

Location - Mohali

Job Purpose :

Manage and grow prepaid revenue business for the circle/cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective acquisition and retention strategies.

Key Result Areas/Accountabilities:

With almost 80% of circle revenue dependency on prepaid business, the role of prepaid specialist becomes critical as we look to penetrate in priority markets and challenge competition. Key accountabilities of the roles include:-

- Drive crucial revenue agenda for the circle through effective UnR techniques (drive UL% / grow PF/ drive Combo Voucher / Combo to UL conv/ drive recovery% from decay base /monitor and grow ARPU).

- Continuously monitor and dialogue with CVM BDM to maximize revenue agenda through 121 campaigns

- Cross-functional drive with field teams and back-end teams to deliver on agreed projects/deliverables which directly impact revenues and subscriber addition

Core Competencies, Knowledge, Experience:

- Exposure to 121/ CVM process handling shall be added advantage.

Must have technical / professional qualifications - MBA from reputed institute with 5+ years of work experience

Manage and grow prepaid revenue business for the circle/cluster by leveraging pillars of growth (Unlimited penetration) and grow subscriber base through effective acquisition and retention strategies.

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