Vodafone Idea - AGM - Postpaid Marketing

Role - Marketing - Postpaid

Job Level/ Designation - AGM - M2

Function / Department - Marketing

Location - Mohali

Job Purpose :

Manage and grow postpaid revenue business for PUH cluster by leveraging pillars of growth and grow subscriber base through effective acquisition and retention strategies.

Key Result Areas/Accountabilities :

- Minimize Churn and Increase retention through design & execution engagement and retention schemes for consumer Subs

- Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues

- Campaign Management

- Ensure profitability of Upsell and Customer communication tools

- Design Competitively priced Commercial structure for Postpaid Products - Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue

- Migration of Subs to new plans with comprehensive Communication plan

- Design and Implement Promotional Schemes, quality- based suggestions on customer engagement schemes

- Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market

- Subs , Usage & Revenue Tracking

- Daily , monthly tracking of key performance indicators at sub level

- Design , conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience

- Increase Visibility and Awareness in of Brands through the Postpaid Business

- Design / Conceptualize along with Brand Team various communication models like Posters , banners , leaflets, other elements etc

- Contribute to the NPS & TNPS of the circle

- Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.

Core Competencies, Knowledge, Experience :

- Data crunching

- Understanding of Excel/Access/SAS/BI

- Analytics

- CLCM

Must have technical / professional qualifications :

1. Post Graduate MBA with 3-7 years' experience

2. Analytical and Data crunching skills

3. Communication and presentation skills

4. Go to market

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