Vodafone Idea - AGM - Digital Media Buying & Planning

To execute and monitor the Digital media plans of VIL with special emphasis on performance plans that will deliver the online sales plans of VIL

Key Result Areas/Accountabilities :

- Develop the brand's digital media plans with special emphasis on performance marketing - across various platforms to deliver marketing and campaign objectives

- Accountable for performance marketing media planning and delivery. Collaborate with Marketing performance team to deliver the performance media plans.

- Utilizing a range of techniques including Display, Social, paid search, affiliates, OTT, Platforms, SEO etc for performance marketing.

- Evaluating customer research, market conditions and competitor data

- Review new technologies and keep the company at the forefront of developments in performance

- Ensuring effective planning through regular analytics of campaigns - both internal and competitive

- Collaborate with media partners and agencies to explore new opportunities and deliver efficient campaigns.

Core Competencies, Knowledge, Experience :

- Analytical skills

- Negotiation skills

- Process orientation

- Experience of 6+ years in total of which 2-3 in a similar role.

- Excellent Analytical abilities

- Some Experience in Digital media planning and media buying in an agency/ consumer product organization or telecom

Must have technical / professional qualifications

MBA from Tier 1 A and 1 B colleges

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