Circle Retail Head (DGM/Head - Retail)

Role title : Circle Retail Head

Reports to : Sales & Marketing Head

Function : Sales

Job Family : Retail

Business Area : Consumer Commercial

Location : Bangalore-Karnataka-India

Key accountabilities and decision responsibilities :

- Formulate and implement the circle retail strategy, in order to attain market leadership, through growth in revenue market share and improvement in customer experience

- Achieve Gross and Net Acquisition target in the circle for retail channels - Vodafone Stores, VMS and ADVMS

- Achieve customer satisfaction targets through Retail outlets

- Initiate retail expansion strategies to improve reach, coverage and expand geographical footprint

- Assist Circle S&M Head & Marketing Head in new product launches to increase penetration / revenues from new / existing subscribers

- Provide feedback on competitive moves to protect base and increase share of subscribers and revenue

Strategic :

- Formulate overall circle retail strategy to drive profitability of the channel

- Set targets for the retail channel, jointly with the sales and S&M Head

- Deliver sales target for all products (voice-prepaid / postpaid, data, VAS, handsets, merchandise etc.) by ongoing monitoring and reviews

- Develop channel expansion strategy by evaluating retail channel coverage and penetration

- Develop channel engagement strategy with the zone retail leads

- Plan new product launches with the circle S&M and Marketing Heads

- Develop strategies to improve customer walk-ins, conversion and customer satisfaction at retail outlets

Operational :

- Achieve circle revenue target for the different retail channels for all products

- Develop SAC guidelines & partnership models across zones and branches and own overall budget for all - exclusive- retail channels

- Maintain high quality of operations in retail outlets operations as determined by quality audits

- Achieve channel expansion targets by appointing and monitoring distribution partners in new and existing areas

- Resolve channel-specific issues in zone within specific timelines

- Discuss and resolve supply chain issues with Sales Head for Distribution - VMS/ADVMS linkages

- Receive timely feedback and inputs from Zonal Retail Leads

Developments :

- Performance management of the direct reports and zonal retail resources

- Identification of development areas, and recommending the training programs / interventions

- Best practice sharing within the circle and other circles

Key Result Areas :

- Achievement of key targets for the retail channels (Revenue, cost savings, market share etc.)

- Achievement of targeted gross and net acquisitions

- Achievement of expansion targets through greater penetration and geographical expansion

- Achieve ROI for channel partners (as defined in partnership model)

- Ensuring smooth Zonal retail operations across the circle

- Achieve reduction in churn and customer satisfaction from retail outlets

- Ensure customer service delivery through CS implants in stores/VMS/ADVMS in coordination with CS Head

- Enhance access and reach of retail outlets

- Resolving channel-specific issues in zone within specific timelines

- Resolving supply chain issues with Distribution Lead for Distribution - VMS/ADVMS linkages

- Ensure employee satisfaction thereby reducing attrition

- Relationship management with key channel partners

Graduation and Post Graduation mandatory

To apply for this position, please use the external Vodafone link

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