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13/01 Vodafone India
Vodafone India Resourcing CoE at Vodafone

Views:2081 Applications:85 Rec. Actions:Recruiter Actions:0

Vodafone - Deputy Manager - Marketing/Data Marketing (5-8 yrs)

Bangalore Job Code: 295101

Data Marketing (DM-Marketing)

Role : Deputy Manager - Data Usage & Retention

Function : Marketing - Data

Key Purpose of the Job :

The position is assigned the task of managing the prepaid subscriber base. It contributes in development & execution of organization's strategy to achieve its revenue target & subscribers base market share. It plays a crucial role in running day to day data business operations

Key Result Areas :

- Responsible for 4G, 3G & 2G Mobile Internet Pack Sales

- End to End Responsibility of Mobile Internet Data Packs (Configuration, UAT, Sales & MIS)

- Designing Data Plans as per Market Requirement.

- Work along with the sales teams in designing promos to increase data subscriber penetration.

- Ensure compliance to statutory / process norms.

- Responsible for driving penetration of 3G Packs to 3G enabled Handsets

- Design and drive handset bundle offers at circle level.

- Responsible in Increasing Data Usage per with without reducing RPM.

- Drive marketing innovation to support incremental revenue opportunities

- Manage marketing upselling through Chordiant & RA

- Manage Product Performance - proactively track the product performance of various product lines and drive revenue and Data subscriber growth

- Oversee the timely management of product-related legal, tariff, and regulatory issues

- Understand the current industry and market trends; always stay up-to-date on our competitors; stay on top of customers needs & desires

- Ensure that new services are delivered on schedule and with high quality results

- Ensure coordination with Network, CS, Sales and IT teams to establish a consensus of product requirements and timelines for new products, offers & services.

External Relationships :

External Agency Frequency of Interaction : Auto dialer/SMS

Purpose of the Interaction : Promotional auto dialers to subscribers

#LI-KAR

- MBA (Marketing/Finance) with 5-7 years of experience

- Good inter personal skills

- Data analytics, good communication skills

- Familiarity with Microsoft XL/Access, tools and models to segment and mine the prepaid base

- Handle the dynamic business environment, complexity/ nature of job with multiple tariff plans and frequent changes in tariff plans

- Acumen for handling huge volumes of data

To apply for this position, please use the external Vodafone link.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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