VMock is a SMART Career Analytics company whose products are being used by global educational institutions including most of the premier Business schools across Europe and US, including Stanford, Kellogg, Chicago Booth, LBS, INSEAD and many others. We have a strong team of IITians, top tier MBAs and undergrads and an office culture to allow maximum creativity and team spirit. The company has just closed its Series A funding and boasts of investors who have been Directors at McKinsey SF office, EVP Bain Capital, White House Champions of Change Award recipient as great entrepreneurs, and several others.

Responsibilities:

- Drive high-impact content development and distribution initiatives to achieve business objectives

- Manage marketing activities across all channels including social media, email, PPC/ SEM, content marketing/ outreach, and public relations

- Build social media channels to maximize the interactions and engage communication efficiency with target audience

- Ability to analyze data quantitatively and use customer research, data and metrics to back up assumptions, identify opportunities, and assess the efficacy of marketing programs.

- Integrate and support affiliate marketing, email and blog marketing into the website to support specific marketing campaigns

- Initiate accurate, timely content on external social media platforms

- Drive relationships with bloggers and online editors

- Develop an engagement process to meet the target users proactively, in a friendly and supportive manner

- Work with media and vendors to deliver the key message and produce good result

- Leverage understanding of the digital space and how it impacts consumer behavior, traditional marketing, and current offerings

Requirements:

- Passion for creating and managing content marketing strategies, including the ability to orchestrate every detail and then measure results

- Analytical and tech savvy, someone who understands search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing

- Content expertise should go far beyond white papers and blogs, and should include the ability to manage video and webinar programs

- Strong communication and interpersonal skills, including excellent writing and presentation skills

- Proven track record of success setting and achieving ambitious goals

- Strong understanding of current online marketing concepts, strategy and best practices

- Previous experience in a similar marketing role preferred along with proficiency in Microsoft Office - Excel, PowerPoint, Access

Salary offered: 10 - 25 LPA

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