Weiwo Communication - Brand Manager

Job Description :

1. Driving brand campaigns forward on a day to day basis in line with overall marketing communication

2. Responsible for on-boarding and management of our brand Ambassador

3. Responsible for all sports marketing partnerships

4. Lead all celebrity partnerships and social media influencer campaigns

5. Manage ATL campaigns for different products including print, outdoor, TV and radio

6. Ideate, plan and project manage all tactical and strategic associations for the brand as per the overall marketing strategies

7. Work with multiple internal and external stakeholders on 360 degree marketing campaigns

8. Manage relationships with key agencies/vendors/ partners

9. Work with various content creators and ensure seamless brand/ product integrations across different product categories

10. Managing budgets for each campaign and tracking overall brand marketing budgets while working closely with the legal and finance teams

11. Responsible for the operation and normal maintenance of Facebook, Instagram, Tiktok social platform

12. Responsible for the growth of Facebook Instagram followers and follow up on specific event execution

13. Regularly invite college students to participate in activities

14. Find campus agents and seize the campus market