Vital - Program Manager

Job Description-

- Orchestrate an integrated digital customer engagement strategy spanning from post purchase through product benefit utilization and also enabling crosssell/upsell of relevant products and services.

- Establish campaign KPIs and success metrics through deep understanding of business objectives, cross-functional team goals and relevant constraints

- Collaborate cross-functionally customer service, content, marketing, analytics & technology to drive and execute customer engagement strategies

- Establish and drive the implementation of a customer lifecycle marketing model

- Manage reporting to measure and forecast churn, activation, retention, and subscription conversion performance

- Drive customer loyalty, advocacy and share of wallet.

Job Specification-

(Mandatory Skills required)

- Preferably an MBA or Post Graduate degree

- 4-6 years of experience in customer retention and engagement in B2C product categories

- Experienced in creating customer-facing experiences and programs

- Background in creating significant impact on driving customer loyalty, stickiness and share of wallet

- Familiarity with requisite analytics tools and reporting tools

- Familiarity in running automation marketing campaigns

- Solid background in strategy for traditional and digital media channels

- Analytical, results-driven mindset