Upgrade to Pro Member
HR Manager at Get Vital
Views:211 Applications:60 Rec. Actions:Recruiter Actions:0
Vital - Program Manager (4-6 yrs)
Job Description-
- Orchestrate an integrated digital customer engagement strategy spanning from post purchase through product benefit utilization and also enabling crosssell/upsell of relevant products and services.
- Establish campaign KPIs and success metrics through deep understanding of business objectives, cross-functional team goals and relevant constraints
- Collaborate cross-functionally customer service, content, marketing, analytics & technology to drive and execute customer engagement strategies
- Establish and drive the implementation of a customer lifecycle marketing model
- Manage reporting to measure and forecast churn, activation, retention, and subscription conversion performance
- Drive customer loyalty, advocacy and share of wallet.
Job Specification-
(Mandatory Skills required)
- Preferably an MBA or Post Graduate degree
- 4-6 years of experience in customer retention and engagement in B2C product categories
- Experienced in creating customer-facing experiences and programs
- Background in creating significant impact on driving customer loyalty, stickiness and share of wallet
- Familiarity with requisite analytics tools and reporting tools
- Familiarity in running automation marketing campaigns
- Solid background in strategy for traditional and digital media channels
- Analytical, results-driven mindset
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
