Vistara Airlines - Assistant Manager - eMarketing

- To be responsible for coordinating, supporting and executing campaigns through various E-commerce channels to generate brand awareness and drive sales

- Managing online brand and product campaigns to raise brand awareness

- Oversee online sales activities and development to achieve the airline sales target

- Responsible for planning, coordinating, supporting and executing campaigns through various E-commerce channels

- Explore and ensure right media mix (Media Buying for digital campaigns)based on campaign requirements across all online platforms

- Devising and implementing strategies to drive online traffic and conversion through airvistara.com and mobile app

- Utilising a range of techniques including paid search; search engine marketing (SEM), search engine optimization (SEO) and other methods to drive sales through the online platforms

- Lead direct marketing/ Email marketing initiatives and Database management.

- Reporting: Preparing extensive reports to analyze performance and optimise campaigns