jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
24/06 Anshita Jain
Consultant at CareerNet Technologies Pvt. Ltd.

Views:6111 Applications:476 Rec. Actions:Recruiter Actions:200

Virtual Brand Manager - eCommerce (3-10 yrs)

Metros/Ahmedabad/Bangalore/Chennai/Kolkata/Pune Job Code: 712658

Responsibilities :

- The Virtual Brand Manager will be responsible for working with the top partners in each city to create new restaurant brands in a strategic partnership with these brands;

- Conduct primary and secondary research to identify the concepts that should be built with partners for making these brands a success; Work closely with the partners to transition a concept to menu design, pricing, and menu presentation;

- The manager will be required to build solid partner relations with top vendors to get continuous feedback on the building and growing the brand; Important to win the trust of the partner and open multiple such brands through the existing kitchens or by leveraging Access;

- Work with partners on brand design, brand messaging, packaging and all other levers that define and enable consumer success for the brand;

- Each Brand Manager will be expected to launch at least 10-15 brands with multiple locations across a city, from ideation to execution to successful and sustainable growth;

- The Brand Manager will work levers that enable these restaurants to grow their business across the order funnel along with initiating offline levers for growth

- The candidate will be expected to run experiments and pilots for growth hacks, to validate the hypothesis and scale the same across brands;

- The candidate will have a budget to invest in the growth of these accounts across locations; The money will be used across promotions that are app based and offline; Efficiency of budget utilization with maximum impact will be a key responsibility area.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.