Vinculum - Manager - Services Marketing

Job Description

- To create, manage and drive marketing plans and activities for Vinculum's Services Offerings covering - eg. Infor, Oracle, Application Development & testing etc.

- Own all services based collaterals and literature that drive Content Marketing (Presentations, Case Studies, Use Cases, Brochures, Online Brochures, Landing Pages, Blog Posts, Website, Social Media and News Letters)

- Work closely with Business Unit Heads and Inside Sales team to create compelling content, buyer personas and run campaigns respectively

- Accelerate lead generation and nurturing for each of the services division

- Conceive, create and execute innovative online and offline media & marketing campaigns. (Webinars, Events, Email Campaigns, Digital Platforms)

- Develop market placement, naming, and competitive positioning for existing and new initiatives.

Job Specification

- 2-5 years of experience in Product Marketing in an IT services company (Product implementation or application development company)

- Very strong written and Verbal communication skills.

- Experience in running email and digital campaigns globally

- Knowledge of the target segment, customer and IT buyer persona

- Comfortable with social media and running social media communities (LinkedIn Groups)

- Excellent people and management skills to interact with colleagues, cross-functional teams, and third parties.