Vidyashilp Academy - Marketing Head

Location : Bangalore North (Sahakarnagar)

Experience : 10+ years

Education : MBA/ PGDM - from a reputed Tier 1 institute

About VSEG :

Vidyashilp Education Group has a heritage of nearly four decades in K-12 education. From a single room with 30 students in 1982, the group has grown to 3 schools and 2 preschools in various parts of Bangalore. The Vidyashilp institutions provide an educational experience of the highest quality and aim to advance the frontiers of knowledge and to prepare students for life, work, and leadership.

We currently have the following schools and preschools:

- Vidyashilp Academy (VSA), a premier, reputed 25-year old school in North Bangalore.

- Vidyashilp is consistently ranked amongst the top 3 schools in Bangalore and the top 10 in India. We offer ICSE + IGCSE curriculum and cater to over 2300 students.

- We are one of the largest schools in Bangalore, spread over an area of 20 acres.

- Vidyasagar Preschool (VSP) is a pioneer in the field of preschool education. Our flagship campus in North Bangalore has been imparting education to preschoolers for the past 38 years. At 900 students housed in a spacious 3 acres campus, it is also one of the largest standalone preschools in India. We have opened three more branches across Bangalore in the past 3 years. Please visit www.vidyasagarpreschool.edu.in to know more.

- Vidyashilp School, (VSS) is a new endeavor by Vidyanidhi Education Trust, which aims to offer a high quality, affordable education to the students in urban middle class families. We have started two new schools in Bangalore, each spread across an area of 4 to 5 acres. Please visit www.vidyashilpschool.com to know more.

- Vidyashilp University (VU) is a new, private University, established by the Vidyanidhi Education Trust, which aims to offer a strong cross-disciplinary, new age education to students. Please visit www.vidyashilp.edu.in to know more.

We are hiring an experienced and passionate leader to lead the Marketing efforts at VSEG. If you're dedicated, ambitious and experienced in both branding as well as digital marketing / lead generation, then we'd love to hear from you.

Responsibilities :

- Own the entire brand architecture and marketing-communication efforts at VSEG

- Own digital marketing and enquiry generation efforts.

- Understanding and developing budgets, including expenditures, and return-on-investment projections

- Developing and managing brand and advertising campaigns.

- Building brand awareness and positioning.

- Building and executing a marketing strategy

- Handling social media, public relation efforts, and content marketing.

Requirements :

- Master degree in marketing, business administration from a Tier 1 college

- Experience with Leading marketing campaigns, marketing strategy, Digital marketing

- Experience with online marketing, including social media, and content marketing.

- Understanding of public relations.

- Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics Professional (preferable)

- Good knowledge about website design and UI / UX

- Experience of driving innovative leads acquisition through digital marketing

- Advanced communication and interpersonal skills.

- Ability to quickly adapt to change.

- Ability to handle a team.