Role Description : - Develop and execute brand strategies, marketing communication, digital, social media, consumer research and online reputation management strategy for the organization. - Work closely with consumer and customer driven corporate and regional verticals to achieve business and P&L objectives by leveraging new age technologies, digital and social apertures. - Key performance indicator comprises brand equity and quality lead generation powered by customer insight driven marketing campaigns. - Ensuring brand standardization across touch points and alignment with parent company in Dubai is critical to the success of the portfolio. - Managing creative, digital and media agencies is another critical requirement of the portfolio along with marketing budget planning and management. ROLE & RESPONSIBILITIES : Develop Marketing Vision, Brand & Communication Strategy : - Design relevant marketing strategy. - Creating and executing marketing plans including existing programs and long term planning. - Target markets based on Emaar's overall brand positioning and aspirations. - Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budgets. - Manage the brand communication and product strategy from inception to delivery. - Ensure that each sub-brand measures up to the overall consumer positioning and segment goals. - To manage the integrated brand communications for the business which underlines the voice of the corporate brand, and cement its positioning amongst the customers. - The role involves narrating various opportunities as a brand evangelist at a pedestal that includes offline and online platforms, both. Brand Index Management : - Responsible for overall brand positioning, creating USP and the brand guidelines for both existing & upcoming projects. - Work with the leadership team to create a brand format for the sub-brands. Define brand policies and lead initiatives to enhance awareness through campaigns. - Lean on best practices like planning, various consumer initiatives, consumer insights & market intelligence to target the right kind of strategies. - Develop annual and project-specific brand promotion plans and handle participation at various events. - Review and approve advertising promotion plans and measure their effectiveness. - Handle appropriate media selection for advertising new product launch campaigns. Digital Marketing : - To develop, implement and manage digital marketing campaigns to promote EMAAR India corporate brand or residential/commercial projects. - To enhance brand awareness within the digital space as well as driving website traffic and acquiring leads/customers for the residential/commercial projects of EMAAR India. - To achieve direct sales targets through lead acquisition/ walk-ins to the sites of EMAAR India in close coordination with the direct sales teams. - Setting strategies for website development and growth based on traffic & SEO. - Conceptualize, execute and manage Social Media Marketing initiatives, CPC campaigns, E-mail Marketing, Online Deals & Promotions, Coupons and Viral Marketing. - Traffic building across category verticals using analytics to map, analyze user data, interpret online users behaviour, and measuring ROI across the digital media. - Setting strategies and managing SEM, PPC, Affiliate marketing, Online Branding & PR, Lead Generation, Blogs, Forums, Webinars, Mobile marketing to achieve higher page views and unique visitors. - Work closely with the content, design, production, quality assurance and IT teams to ensure a high-quality customer experience. - Managing media buying and tracking online campaigns. - Identifying high-growth and high-revenue opportunities and taking a lead on executing them. - Ensuring growth of traffic, revenue, conversion rate and revenue per visitor (RPV) and meet the direct sales targets. - Conceptualize and execute lead servicing strategies for optimizing CPLs, qualified lead to walk-in ratios, thereby working consistently towards direct conversions. Presales & Lead Generation : - Lead commercialization and revenue generation of new and ongoing projects or brands. - Focus on multiple channels for marketing including digital and media marketing. - Take overall accountability to set up the processes starting from Lead generation to conversion across multiple customer touch points. - Organize promotional events within budgetary allocations. - Focus on creating marketing and PR strategy for pre-launch and post launch programs for individual projects. - Work closely with central and regional sales team to understand their requirements and key challenges faced from time to time and develop plans to address the same. - Take overall responsibility for brand communications, enhancements and promotional activities. - To manage lead servicing aspect; lead lifecycle management along with pre-sales/contact center teams for cross selling/ upselling opportunities for meeting the revenue targets assigned to direct sales Employer Branding : - Supports the organization in creating the employer brand index for the prospective employees for business sustainability. - Supporting human resources team in employee engagement initiatives through structured communication strategies. Vendor/Agency Management : - Managing the agency's performance and timelines keeping in view the assigned budgets. Also, ensuring the brand standardization for the deliveries been done through the agencies. KEY PERFORMANCE INDICATORS : - Brand equity index (new and existing) source : Brand Tracks - Gross revenue target achievement - Direct business contribution (quality leads) - Brand and Marketing initiatives calendar - Agency/Vendor Management and Performance EDUCATION & EXPERIENCE : - 15+ years of experience in marketing, brand management and marketing communication in which at least 5-7 years should be in a leadership role. Experience in real estate would be added advantage - PGDBM / MBA with specialization in Marketing from tier1 B School. - The incumbent should have proven track record of working across brands/categories which are premium & price agnostic and have found preference with a target market thereby showcasing an ability to create desirability and affinity.

Gurgaon/Gurugram

Vice President/Senior Vice President - Marketing - Real Estate - IIM/ISB/MDI/FMS 

Vice President/Senior Vice President - Marketing - Real Estate - IIM/ISB/MDI/FMS  ,Job Description for Vice President/Senior Vice President - Marketing - Real Estate - IIM/ISB/MDI/FMS  in Talent Hunters in  Gurgaon/Gurugram for (15-25) years of experience. Apply Now!

Job Description for Vice President/Senior Vice President - Marketing - Real Estate - IIM/ISB/MDI/FMS  in Talent Hunters in  Gurgaon/Gurugram for (15-25) years of experience. Apply Now!