Vice President - Sales & Marketing - Education - IIM/ISB/FMS/MDI

Vice President -Sales & Marketing

POSITION SUMMMARY:

- Looking for a passionate and well-rounded business leader who will be the custodian of our brand and all external engagements.

- S/he will own and drive outcomes across brand-building and marketing, admissions across programs, placements, industry engagements, alumni relations and more.

KEY RESPONSIBILITIES:

1. Branding and Marketing:

- Build a creative and impactful branding and marketing strategy.

- Conceptualize and drive communication to the external world including students, parents, schools, counsellors, industry, influencers.

- Use digital first strategies for rapid market penetration and brand prominence.

- Drive impactful PR consistent with our brand image.

- Create innovative brand messaging to guide content marketing and social media efforts.

- Provide insights for program enhancements and fine-tune marketing strategies in line with our brand image.

2. Admissions and Outreach:

- Provide hands-on leadership to senior team members driving outreach and admissions across the undergraduate program, Tech Leaders Program, Young Technology Scholars and PhD, and drive synergies and collaboration.

- Own and lead the entire outreach effort across on-ground and digital modes, and a close eye on attracting diverse applicants across socio-economic background, geography and gender.

- Own and lead the admissions process across programs and ensure that we meet our targets annually, with a very high and consistent bar on merit.

- Conceptualize and execute unique events and conferences for brand-building.

3. Industry Engagement, Careers and Placement, Alumni engagement:

- Build few strategic and deep industry partnerships with marquee companies.

- Build vast industry relationships and oversee careers and placements, including capstone projects, internships and full-time roles across various programs.

- Leverage diverse ecosystem of founders, entrepreneurs and own networking.

4. Leadership and team building:

- Provide strategic guidance as well as hands-on leadership to a large team across outreach and admissions, careers and placements and alumni engagement

- Drive a culture of high performance, collaboration within and across teams, and work to nurture and empower talent.

- Epitomize and drive core values of CREATE (Curious, Rigorous, Enterprising, Authentic, Thankful, Exemplary)

IDEAL CHARACTERISTICS:

- MBA from Tier 1 business school, with a minimum experience of 15 years.

- Collaborative leadership and ability to nurture, coach and empower teams.

- Demonstrated experience and track record in B2B and B2C marketing.

- Strong storytelling ability and powerful communication.

- Excellent interpersonal skills and ability to build relationships across industry, academia, schools, students and parents.

- Strategic thinker with demonstrated ability to drive execution and outcomes.

- Exceptional business acumen, data driven and tech-first approach and cross functional understanding.

- Understanding of marketing and communications in an education context. Prior experience in education is beneficial but not necessary