Vice President - Product Management & Marketing - Digital & FMCG - IIM/ISB/MDI/FMS

VP Product Management & Marketing

- The incumbent must have has vast experience of over 10-12 years in a high ranking Product Management position, preferably as a Head of product management in a complex business setting.

- Will be responsible for the product strategy (Revenue, Segmentation, Geography, GTM, etc) and create the internal and external capacity to execute this strategy.

- Responsible for revenues from each product category/ product and manage execution through other business functions such as Sales, Marketing, etc

- She/he will also have experience resolving daily internal and external problems and challenges in product management positions that affect a product's financial and market success.

- Own the product strategy as well as manage the entire product portfolio to enable additional revenues and market share

- Be responsible for researching various markets, industries, geographies, competitors and identify new product development areas with accurate Demand Estimation, Differentiators and Revenue Projections over time.

Branding & Marketing :

- A suitable candidate will also have diverse experience in the fields of product marketing, management, and Branding.

- The incumbent will be responsible for communication and marketing the product. This will include product launch, influencer marketing, testimonial creation, PR to name a few.

- Designing and implementing the ATL campaigns to ensure growth in market share and outreach

- Define & implement the GTM for the new product launch

- Work with the Marketing, Product, Content, Engineering teams to create synergies and flawless execution.

Ideal Skills, Competencies Required for the job :

- 12-15 years of experience in Product Management /Branding / GTM in the FMCG + Digital industry.

- MBA from Tier 1 schools only - startup experience must / be comfortable working in ambiguity and in a fast-paced environment / should have handled scale

- Excellent Collaboration & Team Skills - driving results without authority; Negotiation & Problem-Solving Skills - Building Consensus in matrix organization structures and with strong leaders

- Excellent Communication Skills

- Excellent Motivator with strong people & leadership skills.

- Excellent Operational & Analytical Skills