- Strategize and develop product suite roadmap for SBI Card on Amex network. Manage the P&L at a product level.

- Amex Network Relationship Management and maximization of Incentives from Amex

- Launch Dual Issuance and tokenization on Amex network

- Responsible for Acquisition Strategy including Sales planning and strategic implementation for all Amex products

- Managing branding and communication for the proposed products and the complete life cycle management of the products.

- Strategize Multicarding Roadmap for SBI Card including best fit product to be offered basis analytics and propensity

- Drive credit card digital acquisition strategy for existing cardholders through all channels digitally

- Marketing interventions in terms of programs/offers to increase response rate for Digital Multicarding

- Perform competitive benchmarking and define industry best end to end user experience (from product discovery to fulfillment), UI journey's, product content & digital assets for all digital channels (Website, Mobile App, Chatbot & What's app) with specific focus on creating frictionless & intuitive customer journeys.

- Define product segmentation & card offer strategy to drive volume under Digital Multicarding for existing customers

Measures of Success(Define the Outcomes expected of the role) Maximization of incentive payout from Amex network

- Number of New Accounts sourced on Amex network

- Number of New Products launches or enhancements of existing product propositions

- Successful launch of Dual Issuance on Amex Network

- Number of new accounts created through Digital Multicarding

Skills Sets Required 12+ years progressive experience in product management in financial service industry

- Proven ability to interact at CXO level and manage big partnerships

- Excellent execution and analytical skills

- Strong bias for action

- Ability to think and be creative with new ideas

- Outstanding written and oral communication skills

- Ability to build cross functional relationships to create synergies

- Proven experience in launching of new products delivering effective, creative and innovative products

- Proven ability to operate successfully across multiple groups and business owners.

- Must have the ability to work under constant deadline pressure Relevant Experience in a field(Please specify field and years) Graduate in any discipline with a MBA from a reputed institute

- Experience of Credit Cards or Financial services domain is an added advantage Preferred Industry (If any) Credit Cards, Financial Services

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.