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01/05 Khushi
Account Manager at Ivory Solution

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Vice President - New Initiatives - EduTech - IIM/MDI/ISB/FMS/XLRI/SP Jain (12-16 yrs)

Mumbai Job Code: 819838

Job Opening for - VP New Initiatives- || Exp: 12 - 16 Years

Our Client (a well-funded start-up by an IIM-A alumni in Edtech org based at Mumbai) is looking is looking for a - VP New Initiatives- with exp in managing complete product development life cycle preferably in FMCG/ FMCD and a stint in tech start up.

Our Client is an Academic Excellence System which is on mission of transforming affordable schools in India by making excellent education, accessible and affordable to every child. The integrated academic system of Our Client brings together researched world class curriculum and technology to the partner schools while empowering teachers, school owners, principals and parents with data. Our Client is a new age fast-growing organization that has seen hyper-growth in the last few years and wants to accelerate the pace and scale to reach a much larger audiences

Exp Req-: 12 - 16 Years

MBA: Tier 1 College only (IIM, MDI, FMS, SP Jain, XLRI, ISB or similar college pass-out)

Batch: 2004 - 2008 pass out

Designation: - VP New Initiatives

Reporting To: CLO (Chief Learning Officer)

Direct Reports: AVP Product, AVP Strategy, AVP Engineering & AVP Content

Function: New Business Initiatives

Nature of Job: Permanent

CTC: Upto 80 LPA

Location: Mumbai


Drive business growth by identifying, developing and launching new products for different target audiences to bridge product gaps and establish product leadership for the organization.


- Create strategy and plan to make an aspirational brand for the target audiences

- Defining the Brand Value Proposition and creating the road map for effective communication to the target audiences

- Designing and implementing the ATL campaigns to ensure growth in market share and outreach

- Managing the advertising and marketing activities to ensure the right message is delivered for the product or service

- To establish product leadership in the current and future target audiences by developing and implementing appropriate strategies

- Drive growth numbers through defining, developing and implementing new product launches

- Identify market opportunities for current and future product offerings

- Generate insights through quantitative & qualitative research on customers

- Create a business case for each new product launch & prepares a cost analysis on the development of a new product

- Own the complete (Project Management) product development lifecycle from ideation to prototype by ensuring alignment and timely delivery by all functions (Content, Design, Engineering & Product)

- Prepares insights on the various procedures that have been tried in order to eliminate methods that are unsuccessful and foster the ones that have been successful

- Define & implement the GTM for the new product launch

- Launch the product and own its delivery till the Proof of Concept stage

- Ensure smooth transitioning of the new product from POC to full scale implementation across different functions

- Defining the process for the complete Product development life cycle to full-fledged role out in the market

- Work with the Marketing team to create campaigns for outreach to the TG for new product availability

- Ensure patents, copyrights and trademarks in order to make sure there are no infringement issues involved

- Lead, mentor and develop a high potential team.

Please share below details with your CV

FMCG (Years of Experience):
Marketing or Branding (Years of Experience):
New Product Development Experience (Years of Experience):
Start-up/ Start-up Organization Experience (Years of Experience):

Khushi Aggarwal

Women-friendly workplace:

Maternity and Paternity Benefits

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