29/08 HR
HR at Michael Page

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Vice President - Marketing - Retail (6-10 yrs)

Mumbai Job Code: 737513

Industry - Retail

Category - Sales & Marketing

Skills - Marketing/ brand building/ brand development

Job Type - Permanent

Job Description :

- Spearhead Marketing & CRM operations with the founders

- 360 degree marketing plan compromising of offline & digital marketing, local & strategic BTL campaigns, social marketing, PR, Alliances & content marketing

Client Details :

- Our client is dedicated to changing healthcare & medicine consumption in India.

- They are focused on becoming the largest retail pharmacy business with the aim of providing affordable healthcare to millions

- Using technology platform and combining it with industry-leading retail operations, they provide transparency, choice, and bargaining power to the end consumer empowering them to manage their health better and significantly reduce their medical expenses- making quality medicines up to 80% cheaper

- Founded by IIT Bombay Alumni, they're already funded by a leading VC firm and have grown upto 30 stores in the 2

Description :

- Lead the entire Marketing initiatives at a Pan India level, build and manage regional & central marketing teams (ATL, BTL, CRM & Local marketing teams)

- Build brand positioning in a competitive pharmacy market

- Manage demand generation for stores using mix of ATL, BTL & Digital marketing with strong focus on reducing cost per lead/maximizing marketing ROI

- Lead the creative development, management and execution of local campaigns, working closely with agencies to develop trackable, measurable integrated communication projects

- Lead the development of local events & PR to maximize cross-promotion & brand exposure opportunities

- Participate and lead locally (through local teams) in building the brand through owned and earned marketing, focusing on alliances & building own brand properties

- Devise digital marketing programs, i.e, website management, SEO, social media, content marketing, and e-marketing campaign management

- Work closely with the sales teams to provide local marketing support for store launches, sustenance and turn around and managing the sales trajectory

- Build the entire marketing organization structure and recruit the team

- Build, execute and manage the CRM programs, with focus on increasing customer retention and LTV

- Create a strong ROI driven marketing culture, with a focus on reporting and analysis of each initiative and its outcomes


- 6 to 10 years of experience as marketing manager in a retail/ consumer/ start-up business preferably having build or scaled a brand with very rapid growth, with special focus on BTL led marketing

- Strong understanding of ROI driven marketing, and a data-driven approach

- Experience of building and managing large and diverse teams

- Strong flexibility and problem-solving skills, with independent ownership and result orientation

- Ability to multi-task in a fast-paced environment to plan and manage a variety of projects

- Commercial insight and understanding

- Ability to thrive in ambiguity and demonstrate creativity, and intellectual flexibility, in an uncertain and rapidly changing environment

- MBA from Tier 1/ Tier 2 institute

Job Offer

- An opportunity to be part of the fastest-growing medicine focused retail chain

- Be a part of the leadership team of a growing organization

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Franchua D'souza on +91 (0) 22 4236 3361.

Contact - Franchua D'souza - +91 22 4236 3361

The Apply Button will redirect you to website. Please apply there as well.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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