Role Overview

- Reporting to the Business Head of the channel, this role is a key leadership position within the channel.

- The incumbent will perform a pivotal role in building and shaping the channel's brand positioning and defining all marketing strategies across internal and external stakeholders.

- An integral part of the team, the incumbent will need to work closely with programming to identify the USPs in-line with the overall channel positioning.

Key Responsibilities :

Overall :

- Spearhead the entire marketing portfolio for the channel

- Responsible for the reach numbers for the Channel.

- Ensuring and constantly monitoring the business landscape through key metrics. Provide inputs for prioritizing markets, target segments, and Content selection framework

- Develop Marketing / Brand strategy for the channel in conjunction with Programming head for the Channel

- Drive the engagement and communication strategy in digital and social media platforms through online contests and other forms of engagement

- Spearhead the development of a strategic brand framework, brand architecture, manifestations, and experience.

- Build a deep consumer connects in the overall brand and communication strategy in-line with individual character propositions for brand stickiness and brand/character/loyalty.

- Work closely with research for qualitative and quantitative feedback and incorporating the key elements of ATL and BTL marketing strategies

- Work closely with internal sales and distribution teams for brand alliances and trade marketing initiatives

- Build and execute a comprehensive PR Strategy and dovetail it with other marketing initiatives to drive perception and recall of the channel and its properties.

Financial

Budget Management - plan and administer the marketing and research budget to achieve maximum impact

Ensure consistent growth in viewership thru increased slot reach and engagement with content

Customers :

- Effective management of external agencies & partners - Research, Creative, Media, Outdoor and BTL agencies Liaison with internal stakeholders - programming, sales, distribution team

- Provide leadership to internal team and external agencies- media, creative, PR- drive synergy for a cohesive communication output

- Drive innovation as the core of the brand while engaging with core viewers

People :

- Build and sustain a high-caliber team with a winning edge and monitor performance

- Ensure an appropriate environment where people feel empowered to contribute and feel rewarded for the same.

- Energize team members towards achieving stretch goals

- Build a performance driven culture, which is centered on execution.

- Develop learning culture in the team for individual development

Qualifications/ Requirements:

- Min. 12 years of relevant work experience of which at least 5 in a leadership role. Prior experience of handling a large portfolio is essential.

- MBA from a good B School preferred

- A principle-centered marketing leader, with a passion for content, great people skills which encourage empowerment and prudent risk-taking.

- Good understanding of consumer behavior and ability to capture consumer insights into relevant marketing initiatives.

- Strong leadership skills with effective organization and planning capabilities

- Self-starter with bent for analysis and problem solving

- Team leader with good interpersonal skills

- Understanding of the genre and the TG.

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