Vice President - Marketing - Real Estate

Job Description :

- Formulate an overall marketing strategy for the high end residential segment in order to increase the Sales, maximize revenues and create brand value

- Formulate a public relation plan which includes offline, print, digital and maintaining key relations with agencies & others.

- Increase the visibility and the awareness in new markets and locations

- Introduce innovative marketing ideas to increase the footfall/walk-ins

- Work on creating a series of influencers across various platforms

- Work in collaboration with other High end brands that can have a positive or rub off influence on our Residential.

- Develop a desired market positioning for the properties

- Track & monitor the marketing activities

- Be aware of what the competition and what other players in the luxury segment are doing.

- Formulate the marketing calendar for the year in terms of the events, marketing initiatives, branding and promotional activities

- Formulate the annual marketing budget on detailed revenue and expense projections; in line with the overall marketing strategy

- Review and approve the Advertising and PR strategy, assess the credibility and commercial feasibility and finalize the advertising and PR agencies

- Review and approve the annual events calendar at the beginning of the year in coordination with the HOD

- Review and finalize the creative campaign for events on a regular basis and oversee the smooth execution of the events and monitor the performance of the various agencies involved

- Collaboration & partnership with agencies for lead generation.

- Work with the Sales/Sourcing team to understand their needs and come up with suggestions to attract the right target market.

- Brief the agencies of the clear objectives and ensure the communication is in line with the same.

- Must formulate content for presentation/Social Media/Press releases, etc

- Analyze and review the leads closures, walk-ins to ensure the plan can be tracked and monitored to give us maximum mileage for the market spends

Project Branding :

- Provide direction / inputs for preparing the annual marketing plan as per the directives on project launches and phase extensions

- Provide direction / inputs for formulation of brand identity, advertising strategy and media plan and budget

- Provide direction / inputs to plan and co-coordinate the development and implementation of media programs /campaigns designed to keep the relevant audience informed of organizational projects / services, accomplishments or agendas through print (newspaper, magazines), electronic (Television), outdoor (city hoardings) and on-line(website) media, NRI/Out Station market promotions, etc

Events, Exhibitions & Promotions :

- Plan and execute project launches / broker and bankers meet / press conferences etc.

- Contribute to the exhibition participation by assisting in the brief, look-and-feel of the stall, etc.