Vice President - Marketing - Real Estate

Vice President - Marketing Residential Real Estate

- Conceptualize to create need & execute complete marketing strategy to identify potential customers for luxury residential projects

- Build brand of residential property targeting top 5000 HNIs of the city/country/overseas

- Tactical communication for focus on micro-locations; highlight unique features of projects

- TARGET GROUP segmentation to emphasize HNI, Luxury, new & old money clients

- Initiate signature events to attract potential customers; creative & brand communication of the event

- Network amongst the elite of the city & present brand as a lifestyle rather than a property

- Manage agencies for events, creative, outdoor, digital, communication etc

- Partner with clubs, banks, luxury products to approach common customers

- Experience in Luxury & HNI marketing, unique events; understands what a luxury customer wants