Vice President - Marketing - Online/Internet - IIM/ISB/FMS/MDI/XLRI

Vice President (Marketing) - Y Combinator backed Shopify-like platform

About Merito :

- Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities.

- We are working with the mission to change the way hiring is done.

- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.

- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Job Description :

- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.

- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.

- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.

Key Responsibilities :

- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.

- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.

- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.

The successful applicant will be :

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.

- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.

- Experience of managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance and product marketing.

- Expert level knowledge & hands-on experience in use of marketing automation & data systems.

- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in cross-functional environment and distributed team setups.

- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.