Vice President - Marketing - Online/eCommerce

Job Description :

- End-to-end ownership of integrated marketing & branding strategy in the B2B segment

- Create a differentiated brand positioning in the market vs. competitors

- Handle all corporate communication for the organisation across all stakeholders - Internal and external

- Build and manage key digital assets for the company - website, customer collaterals etc.

- Drive high performance offline and online marketing campaigns to accelerate revenue growth for the business

- Foster relationships with event partners, media houses, publications, agencies and liaise with ecosystem partners for brand integration and delivering successful marketing campaigns

- Build networks with all key stakeholders in the Supply Chain Finance industry, ensure successful brand positioning

- Collaborate and align different aspects of the business across Sales, Marketing, Content, Product and Design

- Manage the creation and distribution of content for effective lead generation - Product positioning, presentations, videos, Sales Kit, Whitepapers, Case studies, blogs, success stories