Co-Founder at Women Entrepreneur Network
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Vice President - Marketing - Medical Product (15-18 yrs)
Vice President - Marketing
- Leads and manages brand strategies and tactical execution of various marketing initiatives.
- Communicates brand strategies and performance to the executive team and organization.
- Drives marketing planning, processes, measurement and analytics supporting annual business and brand plans.
- Oversees all analytical assessments to generate product-level forecast assumptions.
- Leads the development of promotional campaigns, messages, programs and sales tools.
- Drives the creation and management of all brand identity and related positioning and messaging to help inform the creative process.
- Develops and delivers promotional and technical materials including reports, presentations, and reviews to support key clinical, scientific, promotional claims communications.
Required :
- Position generally requires a Bachelor's/PG degree with 10+ years of medical product marketing experience or an MBA with 8-10 years of experience.
- Pharmaceutical and diagnostic marketing experience, directly to health care providers, strongly preferred.
- A minimum of 15 years' experience in the healthcare industry
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