Vice President - Marketing - IT/SaaS

Company http://www.lookingglassplatform.com/mobile-app

LookingGlass-Kryptos is the leading provider of integrated, Software-as-a-Service enterprise Apps, Portal and Content Management systems. LookingGlass- vision is to provide a mobile-first enterprise experience to institutions and organizations

Title VP Marketing

Shift Timing 06:30 PM - 03:30 AM IST

Location Gurgaon, Haryana, India

Term 10-15 Years

Responsibilities

- Develop and leverage powerful donor & influencer networks to create a lead generation machine for the Development Department.

- Build the brand to drive awareness and clout so that our portfolio company is seen as a leader in the non-profit field.

- Execute expert business planning with strong bias to action

- Create specified centers of excellence as listed below.

- Establish Key Centers of Excellence.

- Expert Planning & Business Strategy.

- Pioneer and implement measurable strategies that will drive hard revenue goals and increase awareness at the national and global levels.

- Partner closely with the Development Department to create a solid plan to reach prospects that reflects segmentation, targeting and value proposition development

- Develop a marketing plan that reaches target segments quickly and effectively.

- Mobilizing the communications team to get the plan off the page- with efficiency and flexibility-measuring results and adjusting the plan to reach.

- Web Presence: Prospects see it, they get it, they love it, they give.

- Establish a best in class web presence that drives prospect engagement, and supports aggressive lead generation and awareness growth goals.

- Evaluate and enhance EVC's Search Engine Optimization to own key search terms and drive donors and supporters to the site:-

Brand Building and Story Telling:

- Continue to develop and strengthen PVC's unique and compelling voice to build brand awareness, relevance, reputation and esteem among target audiences.

- Ensure that the brand is strong and consistent in every marketing tactic, and that the PVC story is communicated with drama, creativity and impact.

- Lead the creation/production of inspiring design, content and campaigns that builds the brand and drives prospects.

- Rally PVC's stakeholders around the brand; ensure brand standards are maintained across all channels.

Awareness Building:

- Build awareness so that EVC is seen as a leader in our field. Build and leverage connections to ensure that influencers within target industries and demographics know and love PVC's work.

- Measure and manage recognition and clout so that PVCis recognized for all the right reasons.

Open Sourcing, Be a connector:

- Find, develop and leverage supporters who have time, money, expertise and connections.

- Leverage these relationships to broaden PVC's reach and impact so that we can do more with less. (i.e. Cause Marketing Partnerships., In-Kind Support, Celebrity Ambassadors, etc.)

Stakeholder Communications:

- Mastermind and execute innovative stakeholder communications strategies to educate and inform current supporters about activities and accomplishments.

- Design a prospect communication plan that motivates supporters to move up the giving ladder, increasing their levels of support over time.

Required Skills & Experience:-

- Bachelor's degree required. Master's Degree with a specialization in Marketing preferred.

- 10 years of well-rounded marketing / business development experience in positions of increasing responsibility, with a focus on marketing expansion and identifying emerging market trends.

- 3-6 years of leadership experience with the ability to motivate and provide professional development to a team of 3 direct reports. A hands-on collaborative style of working is a must! - Experience building brand awareness and support internally.

- Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance.

- Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives.

- Advanced experience working with a variety of traditional and modern marketing and communications functions including: branding and messaging to different target audiences.

- An understanding of all aspects of print material production; development and implementation of social media plans; and working with the press and other related media outlets.

- Knowledge of Microsoft Office and desktop publishing programs, Adobe Creative Suite programs, and an understanding of social media platforms