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04/06 Dhanashri
AM - Operations at Hector & Streak

Views:3405 Applications:162 Rec. Actions:Recruiter Actions:40

Vice President - Marketing - Healthcare/Pharma (7-10 yrs)

Mumbai Job Code: 705419

Key Responsibilities :

- Lead the Marketing initiatives at at a pan-India level, build and manage regional and central Marketing teams (ATL, BTL, CRM and local marketing teams)

- Build brand positioning in a competitive pharmacy market, and establish Generics = positioning

- Manage demand generation for stores using a mix of ATL, BTL and digital marketing, with strong focus on reducing cost per lead / maximizing marketing ROI

- Lead the creative development, management, measurement and execution of local campaigns, working closely with agencies to develop trackable, measurable integrated communication projects

- Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities

- Participate and lead locally (through local teams) in building the brand through owned and earned marketing, focusing on alliances and building own brand properties

- Devise digital marketing programs i.e. websites management, SEO, social media, content marketing and e-marketing campaign management

- Work closely with the Sales teams to provide local marketing support for store launches, sustenance and turnaround, and managing the sales trajectory

- Build the entire marketing organization structure and recruit the team

- Build, execute and manage the CRM programs, with focus on increasing customer retention and LTV

- Create a strong ROI driven marketing culture, with focus on reporting and analysis of each initiative and it's outcomes

Desired Skills and Expertise :

- 7-10 year experience as Marketing manager in a retail / consumer business, preferably having built or scaled a brand with very rapid growth, with special focus on BTL led marketing

- Strong understanding of ROI driven marketing, and a data-driven approach

- Experience of building and managing large and diverse teams

- Strong flexibility and problem-solving skills, with independent ownership and result orientation

- Ability to multi-task in a fast-paced environment to plan and manage a variety of projects

- Commercial insight and understanding

- Ability to thrive in ambiguity and demonstrate creativity and intellectual flexibility in an uncertain and rapidly changing environment

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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