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Business Head at Executive Hiring
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Vice President - Marketing - FMCG/Telecom/eCommerce - IIM/MDI/ISB/FMS (15-18 yrs)
Post Grad in Marketing from Premiere Business School with at least 15 + years of work exp in Marketing ( of which at least last 3 years in a Leadership role ) in a FMCG/Telecom / Ecommerce. Knowledge of Local Language ( Bengali ) is essential.
The Role in Brief :-
- Design & deliver marketing campaigns.
- Develop strong consumer understanding & shape show communication based on the same
- Shape iconic characters
- Responsible for show related communication (both On Air & Off Air) - ideation, Ideation, responsible for supporting new concept creation and development of new ideas
- Manage PR for the shows handled with special focus on the key points and highlights of the show
- Study trends, markets, specific TG's and shows on competition
- Analyze channel performance closely based on BARC, and making recommendations to programming with the aim to build strong characters and boost channel ratings
- Think out of box solution & drive innovation from a fresh perspective for shows handled
- Support effective monetization by collaborating with stakeholders like Content Studio, Ad Sales
- Build strategic partnerships & drive agency relationships
In addition to the above KRA's, what else required:-
- Understanding of Bengali content
- Strong understanding of marketing concepts, strategy and best practices
- Strong consumer understanding
- Comfortable with numbers and analysis and making sense of them for marketing decisions
- Creative ability balanced with capability to analyze and comprehend numbers
- Good balance of left and right brain thinking
- High energy, assertive and ability to deal with multiple stakeholders, engage comfortably with senior management
- Can work in tight timelines, under pressure and in extremely dynamic environment
- Excellent communication & interpersonal skills
- Eye for detail and a sense of good creativity
- Capable team leader
- Build and develop a marketing team which is competent, commercially astute, and creative.
- Proactive in approach
In case this of interest to you, please forward your detailed resume, mentioning CTC.
For any further clarity, please feel free to reach out to Sanjoy @ + 91 9046968619
( Leadership Search Practice )
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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