Aidias Consulting Group (ACG) is engaged in partnering with a reputed Fintech Company to find quality Human Resources in the following area:

Vice President - Marketing, Kolkata (with 15+ Yrs. Work Ex.)

Professional Qualification: MBA in Marketing.

Job Description:

- Prepare and manage monthly, quarterly and annual budgets for the Marketing department

- Set, monitor and report on team goals

- Design branding, positioning and pricing strategies

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas

- Identify opportunities to reach new market segments and expand market share

- Monitor competition (acquisitions, pricing changes and new products and features)

- Coordinate sales and marketing efforts to boost brand awareness

- Participate in the quarterly and annual planning of company objectives

- Analyze web traffic metrics and suggest solutions to boost web presence

- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends

- Build strong clients relationships through social media interaction

- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency

- Identify advertising needs

- Research industry-related topics (combining online sources, interviews and studies)

- Write clear marketing copy to promote our products/services

- Proofread and edit blog posts before publication

- Research industry-related topics

- Prepare well-structured drafts using digital publishing platforms

- Interview industry professionals and incorporate their views in blog posts

- Promote content on social networks and monitor engagement (e.g. comments and shares)

- Tradeshow conference planning

Essential Requirement:

- Work experience as Head of Marketing or VP Marketing, preferably within our industry

- Experience running successful marketing campaigns

- Solid knowledge of web analytics and Google Adwords

- Experience with CRM software

- Leadership skills with the ability to set and prioritize goals

- Analytical mind

- Familiarity with SEO/SEM and Google Analytics

- Understanding of web design

- In-depth knowledge of CRM software and Content Management Systems

- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)

- Hands on experience with online marketing tools and practices

- Strong analytical and project management skills

- Hands-on experience with Content Management Systems (e.g. WordPress)

- Excellent writing and editing skills in English

The Candidate must possesses must have skills like :

- Excellent written Communication Skills .

- Strategic thinking from brand building perspective

- Strong leadership skills & should have handled team of consisting of 25people.

- Strong understanding of digital marketing including SEO, SEM, Social Media, Affiliate, Influencer and Marketing Automation.

- Willingness to move to KOLKATA.

- Compensation is no bar for the right candidate.

- N.B: Soon after your resume is acknowledged by the Orgnisation, you will be provided with the details of Company name and other matters.

Non-Negotiable skills:

- Knowledge of B2C marketing principles, creative influence, brand positioning and service management in Online and Offline segment of Marketing

- Outstanding PR and engaging communication skills.

- Having DNA for building a robust Team.

- Exposure to Fintech operations would be an added advantage.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.