Vice President - Marketing - Corporate - Employee Benefits Platform

Our client is India's first one-stop-shop for corporate benefits. They create mutually rewarding relationships between employers and businesses by managing corporate discounts. They enable organizations to incentivize their employees beyond just salary by providing benefits related to Travel, Entertainment, Dining, Education, Shopping and many more spheres of life.

Founded in 2014, this Gurugram based employee rewards platform is led by young founders who are UCLA alumni with experience in companies like Microsoft US, Oracle, Symantec, Amazon, and Reliance. They've partnered with over 10000+ brands across dining, shopping, entertainment, wellness and many more providing exclusive employee discounts, brands like CCD, Samsung, Lifestyle, Flipkart, PVR Cinemas, Zoomcar, OYO, Lifestyle, Mother's Pride, Max Healthcare and more. Our client is leading the $2 billion rewards market in India with 250+ corporate clients including giants like Concentrix, EY, DXC and Mphasis, and they've raised $2 million to date from prominent VCs like GrowX Ventures, Sprout Ventures, and Axilor Ventures.

As Vice President Marketing, you will be responsible for developing and implementing a cohesive marketing plan to increase brand awareness, setting current and long-term goals for internal teams and help in deploying the marketing budget efficiently with data-driven ROI calculations.

What you will do:

- Setting current and long-term goals for internal teams

- Leading the initiatives.

- Deploying the Marketing departments budget efficiently with data driven ROI calculations

- Building relationships with media and stakeholders through creative PR strategies

- Monitoring all marketing campaigns and improving them when necessary

- Prioritizing marketing projects and allocating resources accordingly

- Preparing daily reports and presentations on marketing metrics for the CEO

- Conducting market analysis to identify challenges and opportunities for growth

- Providing guidance and ideas to organize effective marketing events

- Forecasting hiring needs for the Marketing department

- Participating in the quarterly and annual planning of the company's objectives

- Tracking competitors activities

- Developing and implementing a cohesive marketing plan to increase brand awareness.

- Taking ownership of marketing initiatives and traction

- BTL and ATL campaign

Candidate Profile:

What you need to have:

- Proven work experience as a VP Marketing, Marketing Director or any other senior role

- Demonstrable experience designing and implementing successful marketing campaigns

- Solid knowledge of SEO, web analytics and Google AdWords

- Experience with CRM software and digital marketing tools and techniques

- Strong leadership skills

- Excellent communications skills

- Strong analytical and project management skills

- Strategic mind-set, with ability to make difficult decisions

- Degree in Marketing, Communications or relevant field

Experience: 3 to 7 years