Director at Connexio Search
Views:702 Applications:286 Rec. Actions:Recruiter Actions:24
Vice President - Marketing - Consumer Tech/Digital Healthcare Platform (10-12 yrs)
Vice President - Marketing - Consumer Tech
About the company :
The company is one of India's leading digital healthcare platforms with a vision to making healthcare accessible and affordable for all. This rapidly growing and well-funded start-up is headquartered in Gurgaon, with a pan-India presence.
Responsibilities :
The VP of marketing will steer and build the brand across digital channels and value propositions. Specifically :
- Develop and drive the digital brand and marketing strategy in line with company objectives
- Drive and develop data driven and customer centric marketing plans for the brand and new launches in digital/new age channels
- Prepare annual, quarterly, and monthly marketing budgets. Plan, implement and manage media strategies and media plans with focus on user adoption, engagement and retention
Qualifications/Requirements :
- 10-12 years experience in digital marketing with some of this with a tech start up
- Creative thinker with deep understanding of brand building, positioning strategies, marketing communication strategy along with the ability to implement these strategies on ground and manage a budget
- Knowledge and ability to drive strategies for performance marketing, social media, content marketing, innovative channel thinking, analytics etc.
- Should be data driven and analytical in approach
- Outstanding communication and interpersonal skills
- Ability to work in a collaborative manner with business heads
- Passionate, innovative and a self-starter, comfortable in operating in a rapidly evolving and dynamic start up environment
- Manage agency relationships
- PG/MBA in marketing is desirable
Report to : SVP, Business
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.