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24/10 Aparna Jain
Director at Connexio Search

Views:702 Applications:286 Rec. Actions:Recruiter Actions:24

Vice President - Marketing - Consumer Tech/Digital Healthcare Platform (10-12 yrs)

Gurgaon/Gurugram Job Code: 859056

Vice President - Marketing - Consumer Tech

About the company :

The company is one of India's leading digital healthcare platforms with a vision to making healthcare accessible and affordable for all. This rapidly growing and well-funded start-up is headquartered in Gurgaon, with a pan-India presence.

Responsibilities :

The VP of marketing will steer and build the brand across digital channels and value propositions. Specifically :

- Develop and drive the digital brand and marketing strategy in line with company objectives

- Drive and develop data driven and customer centric marketing plans for the brand and new launches in digital/new age channels

- Prepare annual, quarterly, and monthly marketing budgets. Plan, implement and manage media strategies and media plans with focus on user adoption, engagement and retention

Qualifications/Requirements :

- 10-12 years experience in digital marketing with some of this with a tech start up

- Creative thinker with deep understanding of brand building, positioning strategies, marketing communication strategy along with the ability to implement these strategies on ground and manage a budget

- Knowledge and ability to drive strategies for performance marketing, social media, content marketing, innovative channel thinking, analytics etc.

- Should be data driven and analytical in approach

- Outstanding communication and interpersonal skills

- Ability to work in a collaborative manner with business heads

- Passionate, innovative and a self-starter, comfortable in operating in a rapidly evolving and dynamic start up environment

- Manage agency relationships

- PG/MBA in marketing is desirable

Report to : SVP, Business

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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