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Vice President - Marketing - Consumer Goods (12-15 yrs)
Our client is a leading consumer goods firm with over 30 years of legacy within the footwear category.
- The incumbent will be responsible to develop the overall marketing strategy in line with overall business targets and strategy
- Oversee and effectively communicate all marketing activities across the organization. Planning, directing and coordinating all marketing efforts and campaigns. This includes digital, print, events and e-commerce
- Take responsibility for the marketing budget and its effective utilisation, building an effective ROI tracking mechanism to support future spend.
- Develop brand strategies and ensure their successful implementation across all channels and forms of marketing.
- Design & Implement ATL media campaigns as per business needs
- Measure the impact of customer marketing activities on customer growth, retention and financial outcomes
- Execute the creation of marketing communication with the help of a creative agency.
- A marketing enthusiast with 12+ years proven experience within an FMCG environment running a team and developing marketing campaigns, should have strong experience in End to End Marketing
- You would have team handling and P&L handling experience with a passion towards building and growing brands.
- Previous experience with digital marketing forms such as social media marketing and e-commerce.
- High level of competence in managing projects and stakeholder management internal and external
- Hands-on experience in creating and executing large brand campaigns
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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