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Team Leader - Sourcing at ACH Management Consultant Pvt Ltd
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Vice President - Marketing - Consumer Brand (5-14 yrs)
VP- Marketing - Consumer Brand D2C
- End to end digital media strategy creation. Including audience analysis, content planning and media management across channels.
- Work jointly with ad agency to drive campaign strategy & development
- Plan and execute digital marketing strategies so as to increase conversions.
- Drives the formulation of marketing strategy of encompassing all brands.
- Leads and finalizes brand plans & growth avenues and their strategic fit with corporate plan.
- Ensures that the brand identity is leveraged by aligning the brand strategy with the brand identity.
- Identify trends and insights and optimize spend and performance based on the insights
Must Have Attributes:
- 5+ years of brand management experience, consumer brand experience is preferred
- Passionate about branding, consumer behavior, consumer psychology
- Fundamental understanding of Digital Marketing
- Experience with social channels like Facebook/ Instagram/ Twitter
- Great with numbers
- Should be able to drive insights from consumer research
- Applicants from creative agency/ consumer research agency would be preferred
- D2C experience will be a +
- Work will not be remote
- Over the last 3 years we have built an omni channel consumer brand in the confectionery/ impulse category space. Today we execute 600 online orders on a daily basis on our website and our distribution reach has expanded to 5000+ outlets.
- The brand is also seeing initial traction, have more than 1.5 lakh direct customers with 30% revenue coming from repeat consumers online.
- We are backed by credible investors/ advisors and believe that we are at an inflexion point and hence are in process of setting the base right. We have a small team of 5 members in marketing spanning loyalty, performance, brand, data analytics and are now looking for a seasoned leader to lead and guide the team.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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