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Vice President - Marketing - Co-living Startup (10-20 yrs)
If you are a natural or self-made leader having experience in driving successful brand and growth strategies for fast-growing companies, then, this highly visible role is for you!!
Our client is redefining the future of student living by curating and managing residential and purpose-built student accommodation options.
As the VP - Marketing, you will be responsible for developing and implementing strategies to strengthen the company's market presence and brand recall that generates leads and enables sales effectiveness.
What you will do:
- Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities
- Supervising the department and providing guidance and feedback to other marketing professionals
- Producing ideas for promotional events or activities and organizing them efficiently
- Planning and executing campaigns for corporate promotion, launching of new products etc.
- Deploying successful marketing campaigns and owning their implementation from ideation to execution
- Monitoring progress and submitting performance reports
- Controlling budgets and allocating resources amongst projects
- Gaining consumer insights through market research
- Conducting general market research to keep abreast of trends and competitor marketing movements
- Becoming the organizations agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
What you need to know/have:
- MBA from reputed institute (Tier-1/2 colleges)
- Demonstrable work experience of at least 10-12 years in marketing function with 3-4 years leading the function for consumer brands
- Should have excellent understanding and experience of ATL, BTL and Digital Marketing
- Demonstrated track record of building brands and growing sales
- Should have in depth understanding of marketing landscape to plan and execute strategies in direct promotions and branding
- Excellent written and verbal communication and interpersonal skills
- Should be up to speed with current and online marketing techniques and best practices
- Customer-oriented approach with good aptitude
- Excellent leadership and organizing skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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