Vice President - Marketing - Chemical

Job Description: Vice President-Marketing

1. Position Description

Job title Vice President - Marketing

Grade : Unclassified

Department : Marketing

Reports to : COO

Direct Reports : AVP-Marketing

Location : Mumbai

Business Manufacturer Of Various Types Of Master Batches

2. Job Purpose

Job Statement

Job purpose

- Ensuring Revenue generation, customer and dealer satisfaction through effective implementation of Marketing strategy

- To improve the organization's market position and penetration across all sectors/applications and all geographic areas while working to achieve sales and financial growth as planned for overall Masterbatch Business by leading the Business Managers & in coordination with the Technical Teams for their assigned regions and Applications.

3. Basic Qualifications

Job Requirements

- Education Engineering/Bachelor's Degree in Polymer / Plastic / Petrochemical Technology or related discipline

- An MBA or advance degree is prerequisite

- Overseas qualifications are an added advantage.

Skills & Knowledge

Necessary

- Knowledge of the Company product line, product applications

- Knowledge of Customer Complaint Handling

- Knowledge of Competitors, their products and their strategies

- Knowledge of Market, Territory

- Knowledge of Strategy Formation and Implementation

- Knowledge of Advertising, Public Relations

- Knowledge of Budgeting

- Knowledge in Extrusion, Film Processing and Moulding is an advantage.

- Good technical knowledge to understand technical issues and product range with respect to customer requirement and ability to provide them with an apt solution

- Ability to work with cross functional and multi-lingual teams with extensive travelling (50% Time) will be required

- Having abilities in business and competitor analysis & mapping

- Strong analytical skills involving international Polymer Industry and Packaging Industry

- Knowledge of CRM, MS Office

- Business acumen

- Working independently

- Holistic approach

- Persuasion Skills

- Prospecting

- Public Speaking

- Research

- Writing Skills

- Closing Skills

- Sales Planning

- Identification of Customer Needs and Challenges

- Territory Management

- Meeting Sales Goals

- Professionalism

- Good Presentation Skills

- Good Communication Skills

- Interpersonal Skills

- People Management Skills

- Leadership Skills

Experience :

- Appropriate and related field experience in Sales Management, Marketing of Master batches, Fillers and Additives of at least 20 years in domestic market

- Experience in an international company is added advantage.

Competencies :

- Change Management

- Customer orientation

- Communication, negotiation

- Relationship Building & Networking

- Flexibility/Adaptability

- Drive for Results

Language requirements :

- Excellent communication skills, specifically in spoken and written English are a must

- Knowledge of other regional languages and dialects will be an added advantage

Roles and Responsibilities

- Tasks Indicators

- Strategy Formulation and Implementation Ensuring market research for strategy formulation

- Creation of effective Marketing strategy to achieve targets

- Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions

- By maintaining extensive knowledge of current market conditions.

- Manage the overall performance of the entire Product Range/ Application, including Color, Black, White and Additive Master batches in regards to

- Sales TU, Margin TU, Achievement of Market Share

- Targets, Planning and Forecasting, New Product Developments and

- Segment Penetrations

- Leading and Motivating the team to achieve targets

- Achieving sales and profitability targets

- Work with the internal teams - Technical and R&D, Marketing staff, and other managers

- Managing team of Sales executives and Key account managers

- Identifying business opportunities

- Negotiating and closing business deals Net Sales

EBIDTA

- Achievement of business performance v/s target

- Accounts receivable (outstanding)

- Year over Year sales growth

- No. of New Products Developed

- Approvals in Key Segments and Applications

- Effective Implementation of Short &long-term organizational strategies and goals in the said regions

- Increased sales opportunities

- Maximization of revenue and overall sales for the organization represented in the said region

- Dealer Management

- Managing an extensive dealer network for optimum utilization of resources to achieve complete penetration in all the geographies. Number of new dealers

- Dealer satisfaction score

- Customer Relationship & Retention

- Maintaining customer relations especially with high value customers.

- Customer rapport building

- Adding new customers

- Building key customer relationships,

- Present new products and services and enhance existing relationships.

- Work with technical staff and other internal colleagues to meet customer needs by proposing new range of products or offering customized solutions.

- Arrange and participate in internal and external client debriefs. Number of satisfied customers

- Number of New customers added

- No. of customers lost

- Technical Support coordination

- Ensuring effective coordination between the in-house technical team and the customers for complaint resolution and new product testing Number of satisfied customers

- Number of customer complaints resolved within timeline

- Product Promotion

- Establishment of Corporate Image Planning and overseeing advertising and promotion activities including print, online, electronic media, and direct mail.

- Establishing and maintaining a consistent corporate image throughout all product lines, promotional materials, and events

- Developing and recommending product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

- Establishing and maintaining relationships with industry influencers and key strategic partners.

- Market Share

- Management and Research

- Submit weekly progress reports.

- Forecast sales targets.

- Track and record activity at customer end for new developments.

- Work with marketing staff to ensure that prerequisites (like prequalification or getting on a vendor list) are fulfilled within a timely manner.

- Ensure we represent the company in the best light by using presentations and recommendation lists.

- Develop a thorough understanding of the company's capabilities to develop solution as per local needs.

- Understand the company's goal and purpose so that will continual to enhance the company's performance both from monetary and volume perspective.

- Timely report submission

- Timely and accurate fulfilling of perquisites

- Meeting and Exceeding Targets

- Business Development Planning

- Present to Sales Managers on business trends with a view to developing new services and products as per the local requirements.

- Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales.

- Using knowledge of the market and competitors, identify and develop the company's unique selling propositions and differentiators. Effective formulation and implementation of Business Development Plans

- New Business Development

- Prospect for potential new clients and turn this into increased business.

- Meet potential clients by growing, maintaining, and leveraging your network.

- Identify potential clients, and the decision makers within the client organization.

- Research and build relationships with new clients.

- Set up meetings between client decision makers & company's leaders/Principals.

- Work with technical team to develop proposals/products that speaks to the client's needs, concerns, and objectives.

- Handle complaints/objections by clarifying, emphasizing agreements and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately. No. of new prospects converted into customers

- New Product Development

- Development of new products for enhanced performance.

- Work closely with Technical Managers for approvals in New Applications

- Mapping trends in market for OUT OF BOX products.

- Cost Saving research implementation for effective pricing. No. of new products developed

- No. of new products commercialized

- Amount of cost saving