Vice President - Marketing - BPO/ITeS

Key Accountabilities/Activities:

1. Strategic Leadership:

- Conceive and execute a visionary digital marketing strategy harmonizing with our business objectives.

- Maintain a keen awareness of industry trends, technological advancements, and competitive activities to ensure our digital presence remains avant-garde and competitive.

- Lead the formulation and implementation of comprehensive marketing initiatives.

2. Team Management:

- Inspire and mentor a high-caliber digital marketing team, fostering a culture of collaboration and excellence.

- Oversee the recruitment, training, and professional development of digital marketing professionals.

3. Campaign Excellence:

- Direct the planning, execution, and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.

- Scrutinize and analyze campaign performance metrics to make data-driven decisions and strategic adjustments.

4. Content & Social Media:

- Develop and oversee a robust content strategy that is congruent with our brand voice and marketing objectives.

- Supervise the creation of compelling, high-quality content for websites, blogs, social media, and other digital platforms.

- Propel a social media strategy that amplifies brand visibility, engagement, and lead generation.

5. Brand Development:

- Collaborate with the brand team to ensure a cohesive and captivating brand presence across all digital channels.

- Develop and uphold brand guidelines for digital marketing activities.

6. Customer Acquisition & Retention:

- Deploy effective digital strategies to drive customer acquisition and precisely target audience segments.

- Formulate retention strategies, including loyalty programs and personalized communication, to maximize customer lifetime value.

7. Data & Analytics:

- Leverage advanced analytics tools to monitor and report on key performance indicators (KPIs) for digital marketing initiatives.

- Provide regular, insightful reports to executive leadership, underscoring successes, challenges, and opportunities for enhancement.

8. Budget Management:

- Develop and administer the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.

- Identify and implement cost-saving opportunities and efficiencies within digital marketing programs.

9. Cross-functional Collaboration:

- Collaborate closely with other departments, such as sales, product development, and IT, to synchronize digital marketing efforts with broader business strategies.

- Cultivate a collaborative approach to drive integrated marketing campaigns.

Work Relations:

Internal:

- Report directly to the Group CMO as part of the Senior Global Core Leadership Team.

- Interface with the Leadership team on various strategic initiatives and issues.o Work closely with other members of the marketing division.

External: Engage with various marketing agencies, vendors, and industry forums to stay abreast of trends and best practices.