Key Accountabilities:

- Support to NDS on external and internal branch branding

- Execution of on-ground branch banking campaigns

- Localised SME marketing support (IBG 4) - lead gen, events, gifting, local alliances, connects with local trade bodies, influencers etc

- Internal comms to NDS & eLVB teams

Job Duties and Responsibilities:

- Manage internal and external branding for the branch network

- Ensure branch collateral, regulatory notices etc are displayed as per internal standards and guidelines

- Ensure brand and product campaign visibility at branches

- Manage new branch launches

- Support on ground branch events (collateral, execution, agency management etc)

- Support local lead generation activities for the SME business

- Support internal communications for the branch network

- Work with the Comms team in Mumbai on local PR initiatives for smaller cities

- Support the central team to coordinate volunteering activities for branch staff

- Support the central team to coordinate on-ground sustainability initiatives

Experience (Indicate nature and extent of work experience including number of years required, if applicable.)

- 12-15 years experience in retail branding, on ground marketing and events

Education/Preferred Qualifications (List the minimum and preferred qualifications required to perform all essential functions, including field of study.)

- MBA in Marketing preferred

Core Competencies (State the qualities, skills, behaviours and attitudes that the incumbent must possess in order to perform the responsibilities of this position.)

- Ability to liaise with multiple stakeholders and get tasks completed on schedule

- Ability to track and monitor key processes

Technical Competencies (List the technical knowledge and skills required for this position.)

- Retail marketing experience preferably in a large private sector bank

- Proficient in Tamil - reading & writing as well as speaking

- Strong communication skills (English and Tamil)

Work Relationship (State the essential working relationships with superiors, peers and subordinates as well as external parties which will contribute directly to the successful accomplishment of this job.)

Stakeholders / Working Relationship:

- National Distribution team

- Other GSMC team members

- IBG & CBG stakeholders

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