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20/04 Deeksha Jha
Consultant at Michael Page

Views:1409 Applications:242 Rec. Actions:Recruiter Actions:51

Vice President - Marketing - BFS (8-12 yrs)

Any Location Job Code: 1082550

Job Role and Responsibilities

- Take responsibility for organic and performance marketing plan, strategy and team

- Identify and plan differentiated and impactful marketing strategies/materials

- Build, manage and coach a high-performing marketing team

- Drive the implementation of marketing campaigns that meet business objectives of bringing new invested users and retaining them

- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

- Work closely with the sales department to align sales and marketing strategies

- Manage marketing budget and expenditures

- Maintain brand standards and ensure compliance across all marketing and communications channels

- Identify competitors and evaluate their strategies and positioning and devise counter-strategies

- Use relevant tools to measure the performance of the campaigns

- Work closely on PR and influencer marketing

Job Qualification, Skills and Expertise

- 8-12 years of experience in a B2C or D2C company, startup experience is a plus

- Strong understanding of digital and social platforms, as well as their use within marketing

- Proven ability to work cross-team and synthesize feedback and input from marketing, product management, sales, market research, internal and external partners

- Ability to manage multiple projects at one time to make aggressive deadlines

- Can distil marketing challenges and business goals down into focused creative briefs

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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