Upgrade to Pro Member
Partner at Talent Monitor
Views:940 Applications:178 Rec. Actions:Recruiter Actions:70
Vice President - Marketing - BFS (15-20 yrs)
Do the words cryptocurrency and blockchain excite you? Join our client for an opportunity to do the best work of your life
Responsibilities:
- Craft strategies for Marketing including Digital, Branding, Advertising, Public Relations, Content & Communications, Media Buying, Project Management, and Community Management.
- Design and implement comprehensive marketing plans to create Brand awareness, saliency, and engagement
- Create, manage, and optimize multi-channel acquisition campaigns and own their implementation from ideation to execution.
- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the customers journey
- Conceive, test, analyze and optimize the most suitable marketing tactics for customer acquisition
- Prepare and monitor the marketing budget, develop a robust performance reporting framework, analytics, and ROI tracking to continually optimize and improve our marketing investments
- Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement
- Approve and oversee the creative development of promotional materials
- Build a high performing team of marketing professionals
Must Have:
- 15+ years experience with proven ability to design and execute high performance, integrated marketing campaigns
- Relevant experience as Head/VP/Director of Marketing , preferably in FinTech or Start-ups
- Extensive experience with SEO, digital marketing, social media marketing, performance & content marketing
- Target oriented with a proven track record of meeting business goals
- Experience leading and mentoring a team of high performing marketing experts
- Creative, strategic, and analytical thinking to ideate & implement innovative ideas.
- Exceptional verbal / written communication and interpersonal skills
- Strong data-driven orientation and analytical mindset with a focus on ROI.
- Highly agile and comfortable working in a fast-paced environment
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
