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26/02 Yash Singh
Partner at Talent Monitor

Views:868 Applications:169 Rec. Actions:Recruiter Actions:70

Vice President - Marketing - BFS (15-20 yrs)

Any Location Job Code: 896834

Do the words cryptocurrency and blockchain excite you? Join our client for an opportunity to do the best work of your life

Responsibilities:

- Craft strategies for Marketing including Digital, Branding, Advertising, Public Relations, Content & Communications, Media Buying, Project Management, and Community Management.

- Design and implement comprehensive marketing plans to create Brand awareness, saliency, and engagement

- Create, manage, and optimize multi-channel acquisition campaigns and own their implementation from ideation to execution.

- Use data-driven marketing strategy to identify trends/patterns and opportunities for innovation, and make optimization recommendations across the customers journey

- Conceive, test, analyze and optimize the most suitable marketing tactics for customer acquisition

- Prepare and monitor the marketing budget, develop a robust performance reporting framework, analytics, and ROI tracking to continually optimize and improve our marketing investments

- Work with Brand, Business, Tech, UX teams for a top-notch digital customer experience and engagement

- Approve and oversee the creative development of promotional materials

- Build a high performing team of marketing professionals

Must Have:

- 15+ years experience with proven ability to design and execute high performance, integrated marketing campaigns

- Relevant experience as Head/VP/Director of Marketing , preferably in FinTech or Start-ups

- Extensive experience with SEO, digital marketing, social media marketing, performance & content marketing

- Target oriented with a proven track record of meeting business goals

- Experience leading and mentoring a team of high performing marketing experts

- Creative, strategic, and analytical thinking to ideate & implement innovative ideas.

- Exceptional verbal / written communication and interpersonal skills

- Strong data-driven orientation and analytical mindset with a focus on ROI.

- Highly agile and comfortable working in a fast-paced environment

Women-friendly workplace:

Maternity and Paternity Benefits

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