JD

The Marketing Product Lead Analyst is a senior level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team. The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position.

Responsibilities:

- Partner with Product Management in managing strategic marketing programs, strategic program roadmaps, program development, program/product launches, and program marketing to gain maximum benefit from each program/product and deliver on client value propositions

- Create and deploy marketing strategies, lead conceptualization and implementation of key growth initiatives, and maintain current market intelligence on overall industry verticals and competitors

- Develop plans and ensure successful execution functional strategies for a business or product requiring coordination and integration across teams/business units, as well as construct and ensure successful execution marketing plan that spans product, brand, acquisition, customer, and retention to improve performance, brand preference, and client engagement

- Utilize specialty knowledge to review, analyze, and develop beyond existing solutions, as well as develop and communicate a business plan on approaching the marketplace

- Contribute to day-to-day product marketing for core products including program delivery, client experience, and client communications strategy, help the team prioritize, negotiate, and remove obstacles, and provide input into strategic decisions affecting job family/function within a region/business

- Develop client value propositions, positioning, segmentation, pricing, targeting, channel strategies, and competitive differentiation to achieve preferred status as a partner to Bank clients

- Collect client and competitor market research, develop a product innovation roadmap, and manage all aspects of program life cycle management including market demands, technology trends, and competitive field

- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding group, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

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