We're currently on the lookout for someone who can help in developing and implementing a cohesive marketing plan to increase brand awareness, setting current and long-term goals for internal teams and help in deploying the marketing budget efficiently with data-driven ROI calculations. Key responsibilities: - Identify and drive marketing strategies like Content/Growth Marketing, Inbound Marketing, Account-Based Marketing, Product Marketing, Branding, Social Media Marketing, Public Relations, Analyst relations &amp; other activities. - Improve existing strategy and lead the in-house teams across key channels like SEO, PPC, Account Based Marketing (ABM), Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, &amp; Video), Conversion Marketing (primarily email &amp; SMS), Mobile Apps (ASO, Networks, &amp; App Growth strategies), Facebook &amp; Google channels, campaign strategy and execution - Responsible for setting the overall organization-wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned &amp; paid). - Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth - Setting up attribution models, multi-channel tracking and quality of leads - Create, maintain and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting - Implement effective and optimised display remarketing and dynamic campaigns - Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments. - Lead, manage and develop direct reports and create an inspiring environment that results in improved productivity, team collaboration, creativity, and results. - Partner with CEO and HR leaders to support the company's culture initiatives. Requirements: - Proven work experience as a VP Marketing, Marketing Director or leading marketing for a startup and experience of taking it to the next level is a plus. - A great leader who can make a big impact and lead Advantage Club's distinctive work culture that is results-oriented and a great place to work. - 5+ years in a Marketing role. - 2+ years in a leadership role in a Startup with a focus on growth marketing, digital marketing, customer acquisition, promotions, re-targeting, and analytics &amp; very importantly team management. - Experience in the Martech space would be preferred - CRM/Marketing automation experience required: in-depth understanding of CRM/MA metrics and financial ROI analysis. - Demonstrated success designing, implementing and optimizing direct marketing campaigns based on customer data. - Entrepreneurial experience would be an added advantage About Advantage Club: - Advantage Club is India's largest Corporate Employee Benefits Platform. Founded by alumni of UCLA, Amazon, and Microsoft. Our major verticals are Corporate Perks, Rewards &amp; Recognition, and financial solutions. We are currently partnered with more than 250+ corporates, including Concentrix, RBS, Fidelity, Walmart, Amazon, etc., whose employees are offered exclusive privileges through our 10,000+ brand partners across categories Advantage club is leading the employee benefits market in India which is pegged at $2 billion and growing. Advantage Club has raised $2 million to date from prominent VCs like GrowX, Sprout, and Axilor Venture. This is your chance to work at a fun start-up. We love challenging the status quo. We're growing really fast. There's a lot to learn and you will be working very closely with the founders of the company. There are no doors that need to be knocked for ideation &amp; discussion. If you are enthusiastic about both personal and professional growth, come aboard! Join us and see how we are changing the corporate benefits landscape in India! We are in office and will be in office unless the government mandates lockdown. Employment Type

Gurgaon/Gurugram

Vice President/Manager - Marketing - IT 

Vice President/Manager - Marketing - IT  ,Job Description for Vice President/Manager - Marketing - IT  in Advantage Club in  Gurgaon/Gurugram for (3-14) years of experience. Apply Now!

Job Description for Vice President/Manager - Marketing - IT  in Advantage Club in  Gurgaon/Gurugram for (3-14) years of experience. Apply Now!