Vice President/Lead - Growth Hacking - Product Management Startup (5-8 yrs)
- Manage, grow & lead digital marketing team including end to end planning of growth initiatives across channels (Email, Search & Social media etc.) in collaboration with Product, Engineering, Design and Marketing teams
- Follow metrics driven approach to set growth goals across planned growth initiatives
- Identifying which metrics/KPIs (Key Performance Indicators) to focus on. Bringing traditional and creative ideas how to grow those KPIs & A/B testing those ideas.
- Driving traffic to your website, landing pages, social media, apps.
- Understanding conversion rate optimization (CRO) principles and hacks
- Working with the AARRR Sales Metrics Diagram (Acquisition - Activation - Retention - Referral - Revenue)
- Scaling and Automating the growth processes.
- Knowledgeable about referral marketing and being able to create viral growth
What you can expect?
- Opportunity to work directly with the founders on a highly critical role, with a direct and big impact on society
- Opportunity to be a part of core leadership team of a growth stage company
- A learning environment which supports looking at problems in unique ways
- Collaborative and diverse team which values mutual respect and transparent communication
- Challenging work so that you can keep your brain healthy