VP & Global Head Marketing

Job Responsibilities :

- Responsible for driving the corporate marketing and communication, product marketing, customer marketing, accelerating the funnel of new business opportunities by developing comprehensive go-to-market strategies and marketing campaigns to promote, grow and expand new market , horizons and business portfolio. This role will involve reaching a diverse range of internal and external stakeholders, including business leaders from various functions, clients, media, industry influencers and analyst firms.

Accountabilities :

Go-to-market Strategy :

- Contribute and collaborate with business leaders to develop marketing strategy and drive strategic marketing campaigns that utilize the full spectrum of traditional and innovative marketing channels and tactics

- Create, design and execute the go-to-market strategy for the various regions in collaboration with leadership team to achieve sustainable competitive advantage.

- Understand the completive industry landscape and add value in driving Product and Technology strategy.

- Ensuring insights on the market, existing and potential clients is captured and taken into consideration while defining the go-to-market.

P&L Management :

- Analyze and review the performance of products globally, set up appropriate processes and policies in place, and apply the best industry practices to support the team's needs and requirements.

- Lead digital marketing, global campaigns, regional marketing, events teams and head the budget allocation across full funnel marketing programs worldwide.

People Management :

- Ensure alignment and healthy relationships with internal and external stakeholders and represent globally and communicate on behalf of senior leadership.

- Build and lead a high performing team, continually looking for ways to upskill talent and scale resources where appropriate across the globe.

- Develop and lead campaigns and programs, such as trainings, webinars and new content that generate leads and increase conversion through the sales funnel.

Product and Customer marketing :

- Leading the analyst relations team to achieve better mindshare and ratings for the company and to oversee the participation in industry analyst and advisor benchmark reports.

- Lead and work with the product marketing team to review market analysis, product needs and positioning to assist with the prioritization of the product roadmap.

- Represent Thought Leadership in the Digital Automation space at , industry events, and to the press and analysts.

- Build strong relationships with key customers and professional organizations globally to collect voice of customer data and share insights and learning's with leadership team

Relevant Experiences : 20 years' experience with 10+ years' experience in a management/leadership role, including creative/brand/social/content preferably in a B to B - IT Products Company

Qualification : Bachelors Degree in Engineering/Technology ; MBA from a Tier 1 school(Preferred)

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